The Hitachi trademark was created by Mr. Langhei Kodaira, the founder of "Hitachi Manufacturing Co., Ltd.". It is a combination of two Chinese characters; "HI" represents "day", and "TACHI" represents "standing", which symbolizes that human beings stand upright. That is, human beings immediately look forward to the rising sun and plan for a better life and future. And "Honesty, Harmony, and Pioneer Spirit" represent Hitachi's business philosophy.

"Sincerity" represents sincerity to customers and trust in products. Each product is completed through a comprehensive and strict quality control process. We put ourselves in the customer's position and provide customers with the most perfect products. Therefore, customers' evaluation of Hitachi is A company full of sincerity and down to earth.

"Harmony" means that the company is committed to creating a harmonious atmosphere within the organization and gathering all the efforts of Hitachi people to unleash the power of overall action.

The "Pioneer Spirit" is to always uphold the spirit of carrying forward the past and forging ahead, worrying first before rejoicing, and constantly seeking innovative breakthroughs. Through corporate culture, we integrate corporate resources, work hand in hand under a common concept, operate sustainably, and contribute to society.

Since 1910, Hitachi has acted from a common philosophy of contributing to society through technology. The world and society have changed greatly, but we have never lost our pioneering spirit.

Based on the principles of coordination and honesty, we welcome the advent of the new world. At the same time, we use "Inspire the Next" as our declaration that Hitachi will serve our users in this new era. It is Hitachi's commitment to continue to develop the latest products, systems and services for the new generation and to contribute to a more diversified society.